Currently I can only change the style (e.g. italics, bold) of line items when they are placed under rows but the ability to make changes to the particular columns or line items placed in columns would help to build easier to navigate tables for end users.
The style of line item should be visible when the line items are places in columns and also it'd be nice to have the option to change the column style even if it is not a line item. This could be done for specific column (e.g. I know that given country should always be bolded) or to be able to make this as a conditional formatting (e.g. the countries that have less than 10 employees should have their name in italics).