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Apps to increase effectiveness of marketing planning and ROI
Account Based Marketing Planning
Use your Account Based Marketing data to optimize your marketing spending in one solution —from allocation of budget, planning marketing campaigns to forecasting.
Data Hub - Marketing Resource Management
This version of the Marketing Resource Management app contains the same functionality as the standard version, and in addition, connects to the Data Hub v1.0.0 and the other Data Hub connected apps. ...
Channel Management Budgeting
The ZS Channel Management Budgeting Tool allows you to dynamically set your channel program thresholds and evaluate your annual budgets based on your programmatic commitments to partners. Budgets are...
Content Inventory Management
Anaplan's Content Inventory Management app keeps your content items organized through your content journey. Create and remove content items and assign them to different lines of business and use case...
Marketing Resource Management Software
Plan and optimize marketing spend to create higher ROI from marketing plans. Define and track campaigns and budgets with instant visibility into predicted revenue generation based on historical marke...
Marketing Performance Management Software
Use performance marketing to optimize, predict, and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior. Create attribution models to ensu...