Customer Segmentation

AnaplanAppHub
Not applicable
Unpredictable changes in the marketplace require companies to frame strategies and align resources based on a deeper understanding of their customers. This means having their fingers on the pulse and a heightened awareness of customer behavior. However, as their customer base grows, most organizations lack tools and processes that can help them see these shifting trends. The paradox though is that, most often the data that is necessary to discover these shifts lies unused in their own custody for the want of tools that present this information in a way that facilitates analysis and decision making. Valizant’s Customer Segmentation and Strategy app offers a solution to this problem.

 

This app lets you clearly define data driven criteria to segregate customers into three categories – Focus group, Strategic group and Other. Each group of customers may require different plan of execution. As an example, customers in the “Focus” group may require prioritized services, while those falling under “Strategic” may need more investments matching risks, and the “Others” may be safely planned as a group with-out material impact to revenue plans. The app is even more useful because it helps you do this analysis quickly based on the data that you already have. Another great value that you derive from this app is archival. Through archival, older analysis can be saved and compared with later ones to see how your assumptions changed over time. Such comparisons offers insight into the endurance of business strategies related to your customers.

 

The Customer Segmentation and Strategy app helps you frame, execute and validate your customer strategy making use of real marketplace data gathered over several years.

Information

App Last Updated
March 27th, 2017
Size
3.6 MB
Language
English
Terms & Conditions

App stats

Modules
21
Roles
2
Formulas
91
Reports
9
Complexity
Advanced

Why Anaplan for Customer Segmentation ?

Use organization’s business data to segment customers based on their revenue contributions and strategic fit. Frame appropriate execution strategies for different group of customers. Create a plan focused on fewer customer accounts that are most likely to drive business objectives.
Increase awareness of changing customer behavior using business data collected and analyzed over multiple periods. Observe revenue contribution pattern for each customer segment over the years. Recognize shifts and trends in customers’ behavior and use this information to plan better.
Question your current assumptions and customer segmentation strategy in the light of business outcomes. If your customer strategy is not getting you the desired results, revisit your strategy and re-plan execution. Overrule segmentation suggestions based on expert judgement if necessary.
Simplify your customer segmentation review process using Valizant’s production grade, ready to plug-in and easy to use app. Create formal review cycles concluding in a final approval step. Archive each version of segmentation policy for future reference and retrospective analysis.

 

Use organization’s business data to segment customers based on their revenue contributions and strategic fit. Frame appropriate execution strategies for different group of customers. Create a plan focused on fewer customer accounts that are most likely to drive business objectives.Increase awareness of changing customer behavior using business data collected and analyzed over multiple periods. Observe revenue contribution pattern for each customer segment over the years. Recognize shifts and trends in customers’ behavior and use this information to plan better.