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Planafin offers a tailor-made revenue planning and forecasting solution focused on E-Commerce industry that is challenged with huge portfolio of products, larger customer base, shifting buying patterns, promotions and discounts. Anaplan based pre-built, ready-to-use solution enables quick and better forecast accuracy, connected driver based planning integrated with marketing, shipping and other departments across the organisation impacting profitability, in-depth product and market analysis and rich planning capabilities that simplify complex revenue forecasting process.



Driver Based Revenue Planning
  • Easy to model and customizable to specific business needs
  • Driver based revenue planning for multiple revenue streams in E-Commerce industry;
    • Retail Revenue
    • Marketplace Revenue
    • Shipping Revenue
    • Ad Revenue
    • Subscription Revenue
    • Liquidation Revenue
Product-wise Profitability Analysis
  • Analysis profitability by product category to the granular level of SKU
  • Identify top performing products and brands
  • In-depth product analysis by Price, Unit Cost, Unit Sales, Revenue, Costs of Goods Sold, Gross Contribution, Marketing & Sales Costs, Product Profit/Loss and Gross Margin
Track Marketing Metrics
  • Integrated planning with marketing metrics such as No.of Visits, Conversion %, No.of Buyers, App Download, Unique Visitors, Views Per Visitor for better forecasting accuracy
  • Track returns and cancellations for improving the sales performance by product and region
Pricing and Trade Promotions
  • Centrally manage, control and update pricing and promotions to maximize profit and check the effectiveness of different pricing strategies
  • Ability to plan trade promotions by products and region and calculate promotion based demand forecasts
What-If and Scenario Analysis
  • Quickly create and compare scenarios and “what-if” analysis by changing key planning assumptions on sales profitability and marketing
  • View immediate results on revenue and profit impacts for better decision making
Integrate Planning and Reporting seamlessly
  • Reports and dashboards that display plan, forecast and actual data can be created in minutes and any change made to versions are instantaneously reflected
Microsoft Office Integration
  • Comprehensive integration with Microsoft Office tools such as Microsoft Outlook, Excel, Word and PowerPoint
Forecast New Product Introductions
  • Manage multi-level product hierarchies using simple drag and drop feature - Forecasting for new products carried out automatically based on historical similarities


250 MB
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Planafin, a leading partner of Anaplan in the Middle east region, headquartered in UAE provides professional IT consulting services with exclusive focus on SAP Enterprise Performance Management (EPM), designing and implementing EPM solutions for the Office of the CFO including Business Planning and Budgeting, Legal and Management Consolidation, Strategy Management, Predictive Analysis, Reporting and Analytics.



Office No. 156, Technohub,Dubai Silicon Oasis,Dubai, UAE

Dubai, Dubai

United Arab Emirates


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