Marketing Performance Management Software

AnaplanAppHub
Not applicable
Use performance marketing to optimize, predict, and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior. Create attribution models to ensure marketing efforts are measured across all interaction points. Anaplan's Marketing Performance Management app can help you identify the touches that drive customers to revenue.

Information

Business Function
Marketing
Industry
All IndustriesAutomotiveBankingMedia & EntertainmentOther
App Last Updated
March 30th, 2016
Size
56 MB
Language
English
Terms & Conditions

App stats

Modules
84
Roles
3
Formulas
521
Reports
22
Complexity
Advanced

Why Anaplan for Marketing Performance Management?

Identify key behaviors that result in high velocity through the customer journey and predict which customers will also behave in the same way—then optimize campaigns to yield greater results.
Determine how influential your interactions with customers are and attribute success across activities to gain clearer insight to real results.
Learn how your marketing funnel is performing by understanding key metrics through each stage, and create KPIs to set benchmarks and track your progress.
Understand what is driving revenue and use this knowledge to ensure you get more for your spend.

 

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