Use your Account Based Marketing data to optimize your marketing spending in one solution —from allocation of budget, planning marketing campaigns to forecasting.

This version of the Marketing Resource Management app contains the same functionality as the standard version, and in addition, connects to the Data Hub v1.0.0 and the other Data Hub connected apps. Download the Data Hub v1.0.0 to review the full

Anaplan's Content Inventory Management app keeps your content items organized through your content journey. Create and remove content items and assign them to different lines of business and use cases. This app was created to be a simple solution to

Plan and optimize marketing spend to create higher ROI from marketing plans. Define and track campaigns and budgets with instant visibility into predicted revenue generation based on historical marketing performance metrics, such as funnel

Use performance marketing to optimize, predict, and simulate impacts of marketing activity on sales revenue, marketing funnel metrics, and customer journey behavior. Create attribution models to ensure marketing efforts are measured across all