Digital Advertising

AnaplanAppHub
Not applicable
Deloitte’s Digital Advertising model is designed to provide planning and analytics for advertising on streamed internet content, particularly television series. The advertising business process covered in this application consists of four main parts. Part one is the licensing of shows, which are typically licensed for a specific period of time, or viewing window. Part two is the estimation of audience size and demographic characteristics for each show and viewing window. Part three involves planning the sale of ad slots to advertisers based on target segments for each episode of the series, and part four is the analysis of actual results to the plan.

Information

App Last Updated
November 14th, 2016
Size
83 MB
Language
English
Terms & Conditions

App stats

Modules
15
Roles
1
Formulas
28
Reports
8
Complexity
Intermediate

 

 

Features

Multiple Contracts and Viewing Windows
  • The streaming internet business model requires management to have the ability to manage licensing and the associated contracts for potentially thousands of television episodes. The application enables users to link episodes to licensing contracts and viewing windows, thus automating the process of licensing management.
Episode and Ad Slot Level Planning
  • Effective management of digital advertising inventory requires detailed planning at the level of episode and ad slot by week (or by day in more demanding cases). estimating the inventory of potential impressions that can be sold to advertisers. The application automates the calculation of impressions based on planning assumptions.
Data Driven Target Audience Planning
  • One of the compelling advantages of advertising on streaming content is the opportunity to target multiple audience segments during a viewing window. The application is designed in a way that allows media managers to plan advertising revenues based on measurement data of audience demographics such as age group and income range, and to revise the plan during the remaining weeks of the window.
Detailed Revenue Planning and Analysis
  • Reporting and analytics are critical to successful planning of digital advertising revenues. The application tracks actual and plan by week, by four-week period, and for year to date to give users multiple comparisons of plan and actual views, audience impressions, and revenues.

Deloitte

Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world’s most admired brands, including 70% of the Fortune 500. Our people work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. We help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, we are proud to be part of the largest global professional services network, serving our clients in the markets that are most important to them.

Website
http://www2.deloitte.com/us/en.html
Address

Deloitte United States

30 Rockefeller Plaza

New York, NY 10112-0015

United States

Website: https://www2.deloitte.com/us/en.html

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Deloitte Japan

Marunouchi Building, 2-4-1 Marunouchi

Chiyoda-ku, Tokyo 100-6390

Japan

Website: https://www2.deloitte.com/jp/ja/pages/about-deloitte/articles/dtc/dtc.html

 

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Deloitte Brussels

Gateway, Luchthaven Nationaal 1 J, 1930

Zaventem, Belgium

Website: http://www.deloitte.com

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Deloitte Australia

225 George St

Sydney, New South Wales 2000

Australia

Website: http://www.deloitte.com.au

 

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