Where is my market opportunity and potential? What accounts have generated the most revenue historically? How do I best assign sales resources to accounts? Anaplan enables you to answer these tough questions by segmenting accounts by any attribute to uncover new opportunities and potential revenue growth so you can create a bullet-proof sales strategy.
Watch this video to learn how you can identify market opportunity and potential by segmenting accounts and opportunities.
Review account segmentation based on industry, revenue, sales volume, employee headcount, wallet share, and tenure.
Find your company’s 80/20 rule with visualizations of sales volume and number of accounts for each segment.
Create segments unique to your business. Customize account scoring to provide value and ranking to all accounts within segments.
Visualize and analyze segments by geography and industry.
Use sales analytics to segment and score opportunities and accounts to uncover market opportunity and revenue potential that might otherwise not have been recognized.Optimize the territory coverage model and quota setting process by leveraging sales analytics and insight gained from account segments.