Market Segmentation

mark_godfrey
Super Contributor
Market Segmentation bridges sales strategy and execution by enabling effective planning through the assignment of specific sales strategies to refined & granular segments of your overall market. Accenture’s Market Segmentation app follows our sales strategy methodology to ensure balanced territories, data-driven quotas, and justifiable compensation plans while driving results-oriented planning to close the loop on performance-to-plan at the end of the year.

 

Features

Granular Reporting
  • Refine Market Segments to their most granular levels based on specific firmographic attributes.
Market-Level Planning
  • Tailor Market Strategies & Selling Rules to the outlook of each individual market segment.
Real-Time Scenario Modeling
  • Review & analyze the impacts of your decisions in real time, and adjust accordingly.
Centralized Data Generation
  • Connect Segmentation planning to other aspects of your business, allowing you to optimize territory distribution, minimize coverage gaps, and rapidly rationalize incentive structures.
Historical Performance Analysis
  • View key metrics and outcomes of previous year sales data, product profitability, and corporate performance metrics to view the outcomes of different versions of market segmentations over time.

Information

Size
141 MB
Language
English
Terms & Conditions

App stats

Modules
65
Roles
4
Formulas
325
Reports
5
Complexity
Intermediate

Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 375,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Website
https://www.accenture.com/
Address

Accenture

161 N Clark St

Chicago, IL 60661

 

 

Email
michelle.l.turner@accenture.com