Trade Promotion Management

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Deloitte’s Trade promotion application provides companies the ability to streamline the promotion and claims planning by providing visualization and forecasting capabilities. This application allows users to conduct analysis by promotion to calculate forecasted and actual promotion profitability. Additionally automatically reconciles the promotion and claims without the need of manual intervention.



Scenario Planning
  • The scenario planning allows for Sales team to execute the promotional scenario before pushing the promotion for approvals by adding minimum high level promotion details. Functionality is extremely useful for review with the leadership team. The same promotion then can be pushed to the Account manager team for promotion execution.
Budget Planning
  • The Budget Sales Dashboard helps to analyze Budget Allocations for a Brand for a particular Fiscal Year selected based on prior years units shipped.
Promotion Entry
  • The Promotion Entry Dashboards are designed to provide faster and easier way to input details for 3 different type of promotions: Variable Cost, Fixed Cost and Digital promotions.
Claim Entry Claim Entry Claim Entry
  • Claims Entry Dashboard allows the user to create Claims for the approved and executed promotions. The Dashboard has 2 main sections: Summary Level and Detailed Level to capture all details.
Promotion Visualization
  • Promotion Visualization is provided by using a Gantt chart which is a timeline chart that gives a consolidated view of promotions of various titles and countries across different time periods.
Basic Reporting
  • Provides promotion profitability and finance reconciliation reporting.
Copy Functionality
  • The application allows the users to copy promotions and create new promotions instantly to multiple accounts


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Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world’s most admired brands, including 70% of the Fortune 500. Our people work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. We help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, we are proud to be part of the largest global professional services network, serving our clients in the markets that are most important to them.



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