Trade Promotion Planning

AnaplanAppHub
Not applicable
Do you find it difficult to define promotion budget and plans and assess their effectiveness? If yes, it can lead to product shortages and profitability issues. With Anaplan, you can optimize trade promotion management by collaboratively planning at aggregate and detailed levels, and easily adding promotions, campaigns, and products without delay.

Information

Business Function
SalesSupply ChainMarketingTrade Promotion Planning
Industry
CPGManufacturingRetail
App Last Updated
May 9th, 2016
Size
17.2 MB
Language
English
Terms & Conditions

App stats

Modules
23
Roles
Full access
Formulas
113
Reports
6
Complexity
Intermediate

Why Anaplan for Trade and Promotion Planning?

Accurately align spending plans with distributors and end-customer demand signals across all product, geography, and time intervals with unprecedented granularity.
Perform top-down and bottom-up trade promotion planning and analysis that incorporates P&L data—delivering actionable insight into promotions spending for different company organizations. Streamline trade promotion management workflow execution.
Increase margins while you allocate promotions spend effectively across the enterprise by tracking promotions spend and ROI across historical and actuals data.
Maximize your trade promotion management process by leveraging Anaplan to modify plans, as well as make functionality and configuration changes, thereby allowing for a better response to planned events and disruptions—without outside consultants. Manage multiple versions and scenarios as new information presents itself.

 

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DATA SHEET

Trade Promotion Planning

CASE STUDY

Activision

RECORDED WEBINAR

Bring agile planning to the whole organization

RECORDED WEBINAR

Enterprise-wide planning

Accurately align spending plans with distributors and end-customer demand signals across all product, geography, and time intervals with unprecedented granularity.Perform top-down and bottom-up trade promotion planning and analysis that incorporates P&L data—delivering actionable insight into promotions spending for different company organizations. Streamline trade promotion management workflow execution.