Great question, @james.bryson! Around three years ago, we described ourselves as "Anaplan is the leading planning and performance management platform for smart businesses." It was descriptive but too long. The executive leadership team was working on a new strategy, vision and execution business model, and throughout those discussions, we kept coming up with the word 'connected.' We knew our technology and platform were differentiated because we were connecting people, data, and plans – and no one else (and still to this day) had anything like this. We finally settled on Connected Planning. It was simple, memorable, and we knew we led this category right from the start.
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