Everlane | Interview with Jim Cramer and CEO Michael Preysman
I've been working with a lot of hypergrowth eCommerce companies (digital only) and their sudden interest in opening stores surprised me until I saw this 10 minute interview with Michael Preysman, the CEO of Everlane on why digital only formats need to consider opening stores.
Quote is at 5:45 about why brick & mortar is imperative for digital only formats.
- Customer acquisition costs
Recommend the whole interview – lots of good information. Everlane is simply amazing - what an incredible vision they have.
What other eCommerce sites do you think should consider opening stores?
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