[NOTES] Chris Weiss on Anaplan Community
I thought I'd type up and share more of my notes. Please feel free to add anything I might've missed or correct anything that I may have miswritten! 🙂
- We look at the Anaplan ecosystem as ONE workforce
- The community joins everyone together to bring connected planning to life an then help businesses achieve breakthrough business performance
- Community: What are my peers (Anaplan partners & customers) working on?
- We host Anaplan Live events (the last one was in June)
- We also sometimes have Anaplan: Spotlight events
- The community also offers continuing education and supports enablement opportunities
- It can be beneficial to ask yourself, what do executives want to hear when you present to them?
- Remember that any expertise you have outside of Anaplan is going to have value in the community.
- There needs to be strong data leading to business decisions for what we do.
- What are the next logical steps to bringing in the broader world of business solutions?
- Anaplan is on a path to become a billion dollar business
- Any new community member can plug themselves in and learn Anaplan from others.
- Most customers only use Anaplan for 1-2 business use cases. We need to make customers as successful as possible as fast as we can so they can expand their Anaplan use.
- The community is a vehicle to accelerate customer adoption of the platform and features, "Why should we use X? How do we get started?"
- In theory, while it might take customers 12-18 months to find new features normally, with the community, that drops to 9 months for community members.
- We want people to be excited about the Anaplan system
-- Question: What happens if someone adds misinformation to the Anaplan Community Space?
--- Answer:
-- Used to have more moderators at the start
-- Operations Excellence Group (OEG) were moderators at first but as we've grown the community, the community has started to self-moderate.
-- From a competitive
-- From a competitive stand-point, 85% of the community is completely public - and we see this as a good thing.
-- All our competitors are about 5 years behind us, so we don't worry about them catching up because we stay ahead
-- We do catch spam and remove it.
- Our goal is for community members to become lifelong Anaplan members
- We look at the attrition rates of all Anaplan users in the community.
- We want our external ecosystem to define what we're providing - that way, everything we do is customer first.
- Mentions a Deloitte Book about Connected Planning
- We're still in the first 3% of Anaplan's total lifetime.
- We want to give people opportunities to build their personal brand and skills and share that with the community.
- We aim to create a super exciting and engaging space.
- You can get more support through the community
- Anaplan currently has a 118 retention rate: This is made up of new customers and customers who've bought Anaplan, continuing to use it or expand within 12 months of original purchase.
- (Gross retention rate - Did they keep the thing they bought? -- This is capped at 100%)
--Question: Maintaining engagement?
-- Answer:
-- People need to see themselves to keep engaged and they need to see others like themselves.
-- Requires a LOT of content, so there's always something new
-- We encourage people to interact in different ways: i.e. forums, comments, events, Zoom chats, user group meetups, etc.
-- Celebrating community members & highlighting people's wins & successes. (i.e. This is what "great looks like" or "this is what a good Anaplanner is")
- How to use Community?
- Enable yourself.
- Find opportunities to learn everything you can
- Ask questions
- Read the Wiki
- Ask, how are people using the platform?
- All of the people on the Anaplan community are your peers/coworkers
- "Blue toaster of death"
- Build a network on community
- Build your brand publicly [let Chris or his team know if you want to write an article].
Comments
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Thank you, Kaylynne!
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